Leading with Evidence, Performance, and Precision
Be Connected empowers Managing Directors with real-time market intelligence to measure performance, allocate resources, and drive public sector growth.
For Managing Directors, driving public sector growth isn’t just about winning more contracts — it’s about making data-backed decisions that strengthen strategy, performance, and investment.
Across the supplier landscape, leaders face a recurring challenge: understanding how effectively their commercial teams convert opportunity into outcome. Without visibility of renewal patterns, incumbent suppliers, and service gaps, even the best strategies risk falling short of their potential.
That’s where Be Connected brings leadership clarity.
By mapping public sector contracts, renewal activity, and supplier performance across hundreds of authorities, Be Connected enables Managing Directors to make decisions based on evidence — not assumption.
Why Managing Directors Need Data-Driven Oversight
Leadership requires more than intuition. Be Connected empowers Managing Directors to see what’s working, what’s not, and where the next opportunity lies by helping them:
- Evaluate commercial performance across categories and regions, revealing how effectively teams convert identified opportunities into tangible results.
- Shape a data-driven public sector growth strategy, identifying new service areas and adjacent opportunities for product or capability expansion.
- Direct investment and resources into markets where the data shows the highest renewal activity and spend potential — avoiding wasted business development effort.
- Measure the impact of strategic change by tracking progress over time, linking leadership decisions to quantifiable results.
With Be Connected, Managing Directors gain continuous visibility of the public sector landscape, ensuring their business operates with precision, accountability, and foresight.
What Be Connected Delivers for Managing Directors
Designed for leadership control and strategic planning, Be Connected gives Managing Directors the insight to steer growth with evidence and confidence.
Managing Directors can:
- Assess how internal teams perform against real market data and identify where capability development is needed.
- Build a data-driven strategy for entering new or under-served service areas.
- Allocate budgets and resources based on actual market activity and spend trajectories.
- Measure and refine commercial strategies through live, continuously updated datasets.
- Demonstrate to boards and investors that decisions are grounded in verified public sector intelligence.
Each dataset subscription — ranging from £8,000 to £15,000 — provides category-specific insights that turn leadership objectives into measurable results.
Live Example:
Turning Visibility into Leadership Insight
A Managing Director in the digital infrastructure sector used Be Connected’s Data Centre Services dataset to review performance across 400 public sector contract renewals.
Their analysis revealed that while the sales team had visibility of these renewals, only 20 were converted into wins.
The dataset helped pinpoint weaknesses in category understanding and outreach timing, leading to targeted training and strategic resource realignment.
Within six months, the company reported a 35% increase in qualified opportunities and improved coordination between sales, marketing, and product teams — all driven by data-led leadership.
Driving Data-Led Leadership Across the Supplier Landscape
Be Connected empowers Managing Directors to lead their organisations with the same clarity and discipline they expect from their teams.
By combining leadership oversight with market intelligence, the platform supports:
- Continuous performance evaluation across commercial teams
- Smarter resource allocation and capability planning
- Clearer strategic direction for board-level decision-making
- Measurable, evidence-based public sector growth
With Be Connected, leadership becomes data-driven — turning intelligence into measurable success.
Book a Leadership Briefing
In just 45 minutes, we’ll show you:
- How Be Connected maps public sector spend and renewal activity
- How performance insights can drive commercial accountability
- How data-led planning improves conversion and investment focus
Hear What Our Customers Have to Say
Sarah Duffield
We used Be Connected to spot over 200 public sector energy contracts with high annual usage. The Advanced Search tool helped us target only the most commercially viable authorities. Combined with the support we received from the Be Connected team, we turned complex contract data into a real, practical sales strategy.
Emily Donoghue
The Be Connected platform made our outreach far more intelligent. We now prioritise based on contract expiry, not guesswork. Emily’s team focused on NHS Trusts and mid-size councils with over £100k in annual WAN spend. With the help of the Be Connected support team, we even built custom search logic that perfectly fit our campaign goals.
Tony Clarke
Tony used Advanced Search to quickly build a picture of where cyber contracts were either fragmented or extended too often. That gap in market discipline became our opportunity. “It gave us exactly what we needed to drive meaningful engagement.
Deborah Stallabrass
We didn't need a mountain of data — just the right slice. With Advanced Search, we zoomed in on authorities still running legacy WAN infrastructure and timed our approach around contract renewals. The Be Connected team were always on hand to adjust filters or send us ideas we hadn’t thought of.
Carmen Bury
A quick search for ‘telephony maintenance’ and some filters on region and renewal dates gave us a surprising number of live contracts with no clear replacement strategy. We jumped on it. Great tool, and the human support behind it is a big reason we’ve stuck with it.
Jon Sumner
Jon’s team used Advanced Search to map cloud migration patterns for ERP platforms. Instead of waiting for frameworks, they took a proactive approach — driven by Be Connected data on older, high-spend ERP systems that hadn’t moved to the cloud. It led to early conversations with several local authorities preparing to go to market.
Adam Goldthorpe
Be Connected gave us a shortlist of every authority with a WAN contract set to expire in the next 18 months. It was like having a dedicated research analyst plugged into our sales ops.
Katie Adebayo
Katie’s public sector team needed visibility on fragmented contact centre contracts — fast. Using Advanced Search, they filtered by contract extension history and spend level. What they found shaped their entire campaign, and they praised the Be Connected team for their “prompt support and useful context around market dynamics