Turning Market Visibility into Strategy and Measurable Performance
Be Connected empowers Sales and Commercial Directors with real-time public sector data to plan smarter, focus resources, and measure performance.
Sales and Commercial Directors play a critical role in shaping how their organisation engages the public sector — driving growth, margin, and market position.
But visibility remains the biggest challenge. Without clear insight into renewal patterns, incumbent suppliers, and spend trajectories across categories and authorities, teams risk pursuing the wrong opportunities or missing the right ones entirely.
That’s where Be Connected transforms how Sales and Commercial Directors plan, prioritise, and perform.
By mapping public sector contracts, renewal dates, suppliers, and annual spend, Be Connected gives leadership teams the intelligence to build accurate pipelines, optimise strategy, and measure success across their entire commercial operation.
Why Sales and Commercial Directors Need Data-Driven Oversight
In a competitive public sector market, strategy without data is guesswork.
Be Connected provides Sales and Commercial Directors with the clarity to lead teams confidently and deliver measurable results by helping them:
- Identify live and upcoming contract renewals across categories, regions, and authorities to build accurate, actionable sales pipelines.
- Analyse incumbent suppliers, renewal cycles, and spend trajectories to shape competitive bid strategies and align activity with proven market movement.
- Evaluate performance by comparing total opportunity with actual conversions — identifying where teams or categories may need additional focus or support.
- Prioritise resource allocation by directing investment and effort toward contracts and authorities showing the strongest spend trajectory and renewal potential.
With Be Connected, Sales and Commercial Directors replace instinct with intelligence — leading sales strategy with evidence, precision, and accountability.
What Be Connected Delivers for Sales and Commercial Directors
Built for strategic oversight and commercial performance, Be Connected gives Sales and Commercial Directors the insight to turn visibility into competitive advantage.
Sales and Commercial Directors can:
- Build data-backed sales pipelines that align directly to live public sector renewal cycles.
- Track competitor holdings, contract expiries, and annual spend patterns.
- Measure team performance against verified opportunity data.
- Focus commercial effort where the data shows the highest probability of success.
- Strengthen collaboration between sales, marketing, and bid teams through shared intelligence.
Live Example:
Aligning Strategy with Spend Trajectories
A Commercial Director at a UK telecoms provider used Be Connected’s WAN and Mobile Voice & Data datasets to assess renewal activity across multiple local authorities and NHS Trusts.
The dataset revealed 26 organisations with aligned contract expiries, representing over £3.28 million in total annual spend and strong upward spend trajectories.
By concentrating sales activity around these renewal windows, the team secured nine new contracts in Healthcare and improved forecast accuracy across their portfolio.
Be Connected transformed fragmented market data into a structured commercial strategy that delivered measurable performance improvements.
Driving Growth and Accountability Across Commercial Operations
Be Connected empowers Sales and Commercial Directors to lead with clarity and precision — uniting data, performance, and strategy into one cohesive view.
Through verified public sector intelligence, leaders can:
- Identify winnable opportunities before tender.
- Compare performance against the full market opportunity.
- Focus on categories showing the strongest spend trajectory and renewal activity.
- Track market changes and adjust strategy in real time.
With Be Connected, sales and commercial leadership becomes data-driven — turning intelligence into measurable growth.
Book a Sales & Commercial Briefing
In just 45 minutes, we’ll show you:
- How Be Connected maps renewal activity and spend trajectories across the public sector
- How sales and commercial teams can align strategy with verified market data
- How data-led prioritisation drives higher win rates and sustained growth